STRATEGIC
COMMUNICATION

This service line is led by Nicolas Bohnet, a well-rounded specialist in communication, marketing, and management. Known for his expertise and experience in both operational and strategic roles, he possesses a comprehensive understanding of your challenges.

Nicolas leverages over 20 years of experience in diverse industries (luxury, watchmaking, and startups), non-profit organizations (philanthropy, arts & culture), and public institutions to provide practical and immediately applicable solutions.

AUDITS AND PERFORMANCE ANALYSIS

Analysis of the processes and performance of your marketing-communication functions

  • Objectives, targets, messages, channels, means implemented and KPI’s
  • Alignment with the business development plan
  • Organization and internal functioning
  • Results vs. Objectives analysis

FORMULATION, PLANNING AND IMPLEMENTATION

Marketing & communication consulting

  • Brand strategy formulation
  • Positioning and key messages
  • Customer/audience segmentation
  • Communication strategies and tactics
  • Communication plan
  • Storytelling and content marketing
  • Corporate communication consulting
  • Internal communication
  • Communication during change management

DIGITAL COMMUNICATION

Consulting and complete development of digital solution

  • Digital strategy
  • Social media strategy and content management
  • Assistance in setting up showcase websites and eCommerce websites

AD INTERIM MANAGEMENT

If needed, we can act as interim managers, within the framework of mandates carried out within your organization, in order to fill a temporary vacancy or as reinforcement for projects of limited duration (e.g. transition phases).